Sales processes are driven by mobility and personalisation. As businesses grow consistently, their sales teams expand. Traditional and manual methods of managing sales processes are becoming more efficient.
Consistent growth in mobile technology and automation tools has become vital for streamlining sales operations, boosting productivity and improving customer relationships. This is where comprehensive mobile sales force automation comes into the picture.
From empowering sales teams to managing sales tasks on the go, choosing the right mobile SFA can transform a business’s standing in the otherwise competitive market.
This comprehensive 1Channel guide will explore why mobility is the future of sales and how your business can benefit from it.
5 Reasons Why Mobility is the Future of Sales
The business landscape is continually evolving to the point where field sales teams are no longer confined to office spaces. Modern sales processes demand flexibility and an on-the-go nature of the field sales team.
Choosing the right mobile SFA allows the sales team to access real-time data, which makes planning marketing and sales strategies much more seamless.
Following are a few reasons why mobility is the future of sales:
1. It Provides Access to Real-Time Data
Given the rising competition in the market, making successful sales has become time-sensitive. Every second matters and sales representatives require access to customer information, product details, and sales data to tailor their approach to the specific customer. Whether in the office or on the go, instant access to real-time data, including customers’ past purchases, buying journeys and ongoing deals, allows the sales team to personalise the purchase experience accordingly. This efficiency level with mobile technology will enable us to fast-track sales operations.
2. It Enhances Communication and Collaboration
Leveraging the proper mobile sales force automation software offers a collaborative platform for the sales team. With a one-stop dashboard, the field sales team can effortlessly communicate with their peers, managers, and other departments. From sharing real-time numbers to updates around sales and complications they are stuck in, a holistic SFA platform like 1Channel helps the teams stay connected in real time to prevent the scope of miscommunication. This, in turn, contributes to a more collaborative approach.
3. It Increases Productivity
Sales team members are usually focused on fieldwork, visiting customers, collecting data, and simply being on the go. With traditional sales force work, it is mandatory for the team members to return to the office to update the customer or client sales data for the day, hampering productivity. With mobile sales force automation application, it cuts out the need to return to the office to complete the administrative data, allowing the field sales team to focus on the work at hand. To give a better look, with a mobile SFA, the sales rep can finalise their deal, generate an invoice and place an order directly via the app without having to return to the office.
4. It Improves Customer Relationships
A mobile sales force automation platform is better equipped to offer customers a personalised experience, enhancing their expectations. From understanding the customer’s pain points to taking notes of the customer’s interactions and preferences, the platform offers a unified look into all the customer data. With access to customer history and past communications, sales reps can tailor their pitches, provide relevant solutions, and build stronger relationships.
5. It Will Simplify Data-Driven Decision Making
Sales representatives rely on data to make informed decisions about their sales strategies. The right mobile sales force automation solutions provide the sales reps with real-time dashboards and reports, which significantly determine the next step in the sales process. This level of oversight, especially with accurate data representation, will help the field sales teams optimise their strategies and reach their targets more proficiently.
4 Benefits of a Mobile Sales Force Automation Software
Implementing mobile SFA software offers numerous advantages that can transform how sales teams operate.
Following are a few to look out for:
1. Improved Accuracy in Order Management
One of the most common factors in a sales process that leads to delays, customer dissatisfaction, and loss of business is delay in processing orders. The right mobile SFA software mitigates these risks by automating the order management process. Whether for placing orders, tracking shipments, or managing returns, a comprehensive SFA solution like 1Channel will manage them all.
2. Enhanced Customer Relationship Management (CRM)
SFA and CRM go hand in hand. Sales force automation is considered one of the pillars of CRM. Integrating the right SFA and CRM solutions allows the sales reps to manage customer interactions more effectively. In fact, a great mobile sales force automation tool allows for more proactive customer service. For example, the sales representatives can set reminders for follow-up calls, schedule meetings, and send emails—all while on the move.
3. Cost-Effective Sales Operations
Implementing a comprehensive SFA solution involves an initial investment, but one that your business will be thankful for in the long run. Automating trivial routine tasks frees up time for sales representatives to channel their energy towards driving more sales. Additionally, mobile SFA allows companies to scale their operations without significantly increasing overhead costs.
4. Real-Time Performance Monitoring
It is quintessential for the sales managers to stay updated on the team’s performance in real-time. Be it with the number of sales, order management or execution of sales strategies, every aspect of the sales process needs to be monitored and assessed by the sales managers to analyse the performance of the sales team. Mobile SFA streamlines performance monitoring by allowing the managers to have direct access to the sales team’s dashboard and keep a check on the performance of the individual members and offer insights on the areas of improvement too.
Boost Your Business with 1Channel’s Mobile Sales Force Automation
To stay competitive in this expanding market, businesses must embrace evolving mobile technology, including mobile sales force automation. Access to mobile technologies offers flexibility, speed and efficiency, which enable sales reps to work smarter and not harder. Not just that, these solutions also empower the sales representatives to deliver exceptional sales results, driving the company towards success.
If your company wants comprehensive sales force automation, choosing 1Channel can be your big strategic move.
Book your free demo with our team today!
