Retail merchandising at scale is complex—multiple campaigns, thousands of outlets, and distributed field teams make execution difficult to track and standardize. Our retail merchandising software solves the most critical gaps in in-store execution.
Lack of Visibility into In-Store Execution
Without real-time tracking, brands have no way to know whether merchandising activities are happening as planned—leading to wasted budgets and missed sales opportunities.
How We Solve It:
Our software provides real-time image-based execution tracking—field teams capture and submit proof of every activity, giving you complete visibility into what's happening on the ground.
Example: A brand manager can see that 80% of planned standee installations are complete across 5,000 stores—without waiting for manual reports.
No Proof of Merchandising Activities
Brands cannot verify if POSM was deployed correctly or if campaigns were executed as per guidelines—making audits and compliance checks impossible.
How We Solve It:
Every execution activity is captured with GPS-tagged, timestamped images. Managers review submitted images and approve or reject based on compliance, creating a permanent audit trail.
Example: A field executive submits a photo of a Diwali poster installed at an outlet—backend managers verify placement and approve it as compliant.
Inconsistent POSM Deployment
Without structured workflows, POSM assets are deployed inconsistently—some outlets get the right materials, others don't, and there's no way to track what was installed where.
How We Solve It:
Our platform maps POSM assets to specific campaigns and stores. Field teams see exactly what needs to be deployed at each location, and backend teams track completion status in real-time.
Example: A summer campaign requires 3 POSM types (poster, standee, shelf branding)—the system ensures each outlet gets all three and tracks deployment status.
No Structured Audit Mechanism
Retail execution involves multiple stakeholders, but without a formal audit workflow, there's no consistent way to validate execution quality or enforce compliance.
How We Solve It:
Our software includes multi-level audit workflows—field executives submit proof, regional managers review and approve, and brand teams monitor compliance. Every activity is validated before being marked as complete.
Example: A field executive submits a merchandising image—the area manager reviews it, and if compliant, approves it. Non-compliant activities are flagged and reassigned.
Poor Visibility Measurement
Brands lack structured methods to measure how well their products are displayed—making it impossible to know if shelf visibility is driving sales or needs improvement.
How We Solve It:
Our platform includes configurable visibility parameters like shelf position, facings, share of shelf, and promotional signage. Field teams capture images, and the system scores visibility based on predefined rules.
Example: A SKU requires 5 facings at eye level—the system detects only 2 facings at floor level and marks it as non-compliant, triggering corrective action.
Manual Campaign Tracking & Reporting
Tracking campaign execution manually through spreadsheets and emails is slow, error-prone, and makes it difficult to generate timely reports for stakeholders.
How We Solve It:
Our software automates campaign tracking—execution data, compliance status, and audit results are captured in real-time and displayed in dashboards. Reports are generated instantly with filters for region, store, and campaign.
Example: A marketing manager generates a compliance report for a Diwali campaign across 10,000 stores in under 30 seconds—without waiting for manual data consolidation.
No Exception Handling Mechanism
When field teams encounter issues (missing POSM, incorrect materials, or execution failures), there's no structured process to report, escalate, and resolve them.
How We Solve It:
Our platform includes an exception handling workflow—field teams flag issues with descriptions and images, managers review and take corrective action, and the system tracks resolution status until closure.
Example: A field executive reports that a standee is damaged at an outlet—the system flags it as an exception, and a replacement is dispatched and tracked until installation is complete.
Limited Field Team Accountability
Without GPS-tagged proof and time-stamped records, it's difficult to hold field teams accountable for execution quality and adherence to schedules.
How We Solve It:
Every activity is logged with GPS coordinates, timestamps, and image proof. Managers can see who executed what, when, and where—creating full accountability and making performance tracking transparent.
Example: A regional manager reviews execution reports and sees that one field executive completed 95% of assigned tasks on time, while another completed only 60%—enabling data-driven performance evaluations.
