Parijat, a leading agrochemical company, was looking to improve different aspects of its operational efficiencies, especially field operations, to grasp better field operations so as not to miss out on sales opportunities and address operational bottlenecks.
By leveraging 1Channel's comprehensive platform, Parijat transformed its business by gaining real-time visibility into field activities, optimising inventory management, and streamlining approval processes.
This case study delves into how Parijat achieved a subsequent increase in sales through data-driven decision-making and process excellence.
Customer Background
Parijat is a prominent player in the agrochemical industry, serving a vast network of farmers nationwide. The company’s primary objective is to deliver high-quality products and services to its customers. Originally an export house from India, Parijat has now established its presence in the international market, with customers in 60 countries, including India, Russia, the UK, Mali, Togo, and Tanzania.
Customer’s Expectations and Goals
In its quest to enhance operational efficiency and customer satisfaction, Parijat identified several critical areas for improvement in their daily workflow and processes.
1. Real-Time Visibility on Field Orders: Parijat aimed to gain better control over its field operations by tracking orders in real-time, which was crucial for timely product delivery and inventory management.
2. Improved Liquidation Tracking: Tracking liquidation was essential for products with a short shelf life to minimise wastage and optimize production planning.
3. Comprehensive Data on Farmer Meetings: Despite significant investments in farmer meetings, Parijat lacked data on the outcomes of these interactions, hindering its ability to follow up effectively and gauge the impact of its outreach efforts.
4. Streamlined Claim Management: The existing manual claim process was fraught with delays and errors, affecting the company’s efficiency and accuracy in handling claims.
5. Order Approval and Sales Visibility: The absence of an approval mechanism for received orders and visibility into actual sales data in the ERP system created gaps in operational oversight.
1Channel’s Solution
To address Parijat’s goals and enhance its operational processes, 1Channel implemented a suite of solutions tailored to the company’s needs.
1. Farmer Meeting Tracking and Outcomes: 1Channel's platform enabled Parijat to track each farmer meeting, recording outcomes, and interactions systematically. This feature provided valuable data for personalised follow-ups and future engagement strategies, enhancing the effectiveness of Parijat’s outreach efforts
2. Monthly Liquidation Visibility: The solution included a monthly visibility feature for tracking product liquidation. This real-time data allowed Parijat to align production planning with actual product usage, reducing wastage and optimising inventory management.
3. Order Approval Mechanism: 1Channel implemented an order approval process that required Regional Head (RH) approval. This added a layer of oversight and accountability, ensuring that all orders were reviewed and authorised efficiently before processing.
4. Automated Claim Management: The manual claim process was automated through 1Channel's platform, reducing the potential for errors and delays. This improvement led to quicker claim resolutions and a more streamlined process overall.
5. Sales Data Integration: Integration with Parijat’s ERP system provided real-time visibility into actual sales data. This feature enabled better decision-making and operational oversight, allowing Parijat to respond more effectively to market demands and trends.
Results and Future Outlook
The implementation of 1Channel yielded remarkable results for Parijat. The company increased sales, improved operational efficiency, and enhanced customer satisfaction by leveraging the platform's capabilities.
1. Enhanced Visibility and Efficiency: The ability to track farmer meetings and their outcomes led to more structured interactions and improved farmer engagement. This enhancement resulted in better outreach outcomes and a more targeted follow-up approach.
2. Optimized Production Planning: Monthly liquidation visibility allowed Parijat to manage production schedules more effectively. The company achieved better inventory control and cost management by reducing wastage and aligning production with actual usage.
3. Streamlined Order Processing: The order approval mechanism introduced by 1Channel significantly reduced processing times and increased accountability. This efficiency led to faster order fulfillment and a smoother operational workflow.
4. Improved Claim Management: Automating the claim process minimised errors and delays, resulting in quicker resolutions and improved accuracy. This change enhanced overall operational efficiency and customer satisfaction.
5. Better Decision-Making: Integration with the ERP system provided Parijat with valuable insights into sales data. This visibility enabled the company to make more informed decisions, enhance operational oversight, and better align with market demands, benefitting internal efficiency and customer satisfaction.
With the initial improvements and the boost in operational efficiencies, Parijat is set to harness these solutions with 1Channel’s comprehensive CRM tools to further optimise operations, improve customer interactions, and drive growth.
Final Words
Parijat’s collaboration with 1Channel has resulted in a transformative shift in its operational processes. By addressing critical areas of improvement such as real-time order visibility, liquidation tracking, farmer meeting data, claim management, and order approval, Parijat has achieved significant gains in efficiency and customer satisfaction. All of this highlights the critical role of advanced solutions in driving operational improvements and underscores the importance of embracing continuous innovation to maintain a competitive edge in the market, irrespective of the industry the client is from.
