In an industry characterised by high competition and demanding customers, financial institutions often struggle to convert leads into loyal customers, especially in the fields of insurance and credit.
Gromo has provided a platform for rising micro-entrepreneurs to earn money by selling their financial products. With specific sales goals in mind, Gromo adopted 1Channel’s CRM solution to improve their sales efficiency and overcome significant hurdles in lead management and sales tracking. By implementing a CRM tailored to their needs, Gromo not only streamlined their sales processes but also enhanced their ability to track lead progression, strategise effectively, and stay ahead of the competition.
Customer’s Background
Gromo is an online app-based platform enabling micro-entrepreneurs across India to earn by selling their financial products within their trusted network. On this platform, individuals who sign up, termed as Gromo partners, can earn up to 1 lakh every month by earning a significant commission on every product they sell. To explain it better, Gromo is an app for independent agents who wish to sell their financial products to a trusted network and community.
Gromo aims to maintain a competitive edge through superior service and strategic sales practices. However, as their business grew, the limitations of their existing systems became increasingly apparent, prompting the need for a more robust solution to manage and optimize their sales operations.
Customer’s Expectations and Goals
One of the primary goals, as laid out and explained by Gromo, was their need to enhance their ability to track lead progression, streamline sales processes, and improve overall sales effectiveness. They sought a solution that would provide comprehensive tools for different aspects of their sales and business, including:
1. Tracking Lead Progression: Gromo needed a system that could offer clear visibility into each lead's status and progression through various stages of the sales funnel.
2. Strategising for Next Steps: The company aimed to develop a more strategic approach to handling leads, with insights that could help plan effective follow-ups and conversions.
3. Ensuring Proactive Follow-ups: An effective system was essential for setting reminders and prompting timely actions to prevent leads from falling through the cracks.
4. Maximising Opportunities: The goal was to leverage data to identify and capitalise on opportunities, thereby reducing risks and increasing sales.
1Channel’s Solution or Approach
After analysing Gromo's needs and expectations to propel sales in the right direction, our team at 1Channel curated a personalised CRM solution that specifically catered to the needs and business goals of Gromo’s increasing business partners.
The solution provided included multiple features:
1. Comprehensive Lead Tracking: 1Channel’s CRM offered detailed tracking capabilities, allowing Gromo to monitor each lead's progression through various stages of the sales pipeline. This visibility enabled the sales team to understand where each lead stood and what actions were needed to move them forward.
2. Strategic Insights and Dashboards: The platform included insightful dashboards that displayed vital metrics and analytics. These tools helped Gromo strategise effectively by providing real-time data on lead status, performance trends, and overall sales effectiveness.
3. Proactive Reminders and Nudges: The CRM included automated reminders and proactive nudges to ensure timely follow-ups. These features helped the team stay organised and prompt in their interactions with leads, reducing the risk of missed opportunities.
4. Enhanced Sales Forecasting: The CRM's analytics capabilities allowed Gromo to forecast sales more accurately. By analyzing historical data and current trends, the system enabled the team to make informed decisions and adjust their strategies accordingly.
All of these solutions were curated considering the requirements initially outlined by Gromo’s team.
Results and Future Outlook
The implementation of 1Channel CRM yielded impressive results for Gromo. The platform's ability to centralise lead information and automate
critical processes significantly enhanced sales efficiency, especially in the insurance and credit sector, which is what the company was aiming for in the first place.
1. Improved Sales Efficiency: Gromo experienced an increase in sales efficiency, which was attributed to better visibility and management of leads. The CRM’s tracking and reporting features helped the team prioritise their efforts and focus on high-potential leads, which, in turn, propelled the growth and success of the company's field sales team.
2. Enhanced Lead Management: The ability to track lead progression and receive proactive reminders ensured that no lead was overlooked. This improvement in lead management translated to a higher conversion rate and better overall sales performance.
3. Increased Productivity: Gromo’s sales team could operate more efficiently with streamlined processes and automated reminders. Reducing manual tasks and administrative burdens allowed them to spend more time on strategic activities and customer interactions.
4. Higher Customer Satisfaction: The CRM’s insights and proactive follow-ups contributed to a more responsive and customer-focused approach. As a result, Gromo saw increased customer satisfaction and retention rates. The ongoing personalised approach towards each customer in the pipeline also helped in better converting new leads and retaining existing ones.
In the future, the ongoing use of 1Channel’s CRM solution is set to refine Gromo’s sales strategies further and explore additional growth opportunities. The CRM solution's scalability will most likely grow with the company’s growing needs.
Final Words
Following the successful implementation of 1Channel’s CRM platform, Gromo has experienced a remarkable transformation in its sales growth in the insurance and credit sector with the integrated sales management solution. By addressing roadblocks like lead tracking, sales strategy, and follow-up processes, 1Channel’s CRM solution has helped Gromo remarkably improve sales efficiency, increase customer satisfaction, and better sales outcomes.
