Merchandising Campaign Management

Merchandising campaign management is a system that helps businesses plan, assign, execute, and track retail merchandising campaigns across stores, including POSM deployment, store-level execution, and performance monitoring.

It brings structured campaign planning, store assignment, POSM mapping, and execution control into one platform, ensuring consistent and trackable merchandising execution across all outlets.

Yes, campaigns can be assigned to selected stores using store lists, allowing targeted campaign planning and controlled execution at the outlet level.

POSMs are defined by categories and types (such as banners, posters, standees) and mapped to campaigns, ensuring accurate deployment and tracking at each store.

Field teams access campaigns through a mobile app, view guidelines, capture images of POSM deployment, and submit execution data directly from the store.

Yes, the system captures real-time images during store visits, providing visual proof of merchandising execution and ensuring accountability.

The system supports multi-level audits (L1, L2, L3), where execution data is reviewed, validated, and scored based on predefined campaign guidelines.

Field users can mark such cases using a bypass option with a valid reason, ensuring accurate reporting without affecting campaign data quality.

Yes, the platform provides dashboards and reports to track campaign coverage, execution status, compliance scores, and overall performance.

Yes, campaign structure, POSM mapping, validation rules, and execution workflows can be fully customized based on business requirements.