Why Choose Retail Merchandising Mobile App?

Complete retail execution mobile solution designed for merchandising teams, from campaign setup and POSM tracking to audit validation and visibility scoring.

Campaign Creation & Deployment – Create merchandising campaigns with defined duration, store lists, and POSM mapping. Campaigns go live directly in the mobile app for field execution.

POSM Master & Tracking – Define POSM categories and types (banners, posters, standees, signage) and track their deployment across stores with image capture and validation.

Store-Level Execution Workflows – Field users access assigned campaigns, view guidelines, and execute tasks store-by-store with structured steps and mandatory checks.

Image-Based Proof of Execution – Capture real-time images of merchandising displays with reference guidelines to ensure accurate execution at the outlet level.

Multi-Level Audit System (L1, L2, L3) – Every execution is audited through layered validation ensuring data accuracy, quality control, and compliance scoring.

Bypass & Exception Handling – If a store visit cannot be completed (closed, renovation, etc.), users can log reasons through structured workflows without breaking reporting.

Visibility & Compliance Tracking – Track execution quality through parameters like visibility, compliance, and campaign guidelines adherence.

Campaign Performance Analytics – Monitor campaign coverage, execution score, outlet-level performance, and overall visibility index through dashboards.

How Retail Merchandising Mobile App Works

A complete merchandising mobile app where programme managers configure campaigns and POSMs from the portal while field teams execute and report activities through the mobile app.

Campaign Setup with POSM Mapping, Store List Upload & Campaign Activation, Field Execution via Mobile App, Image Capture & Task Completion, Multi-Level Audit & Validation, Visibility Scoring & Analytics.

Retail merchandising mobile app showing campaign list and store visit management screen

Retail merchandising mobile app with guided store workflow and POSM image capture screen

Retail merchandising mobile app showing audit submission with L1/L2/L3 approval and exception bypass screen

Retail merchandising admin dashboard showing campaign analytics and performance metrics

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Campaign-Based Merchandising Execution

Campaigns drive structured retail execution across outlets. Each campaign includes defined POSMs, store mapping, guidelines, and duration.

How It Works:

Admin creates campaign with name, duration, and objectives
POSMs are mapped to the campaign (based on type and product)
Store list is uploaded and tagged to the campaign
Campaign becomes visible in the mobile app for field teams
Users execute tasks by capturing images and completing steps
Campaign status updates in real-time with execution progress

Why It Matters:

Standardized execution across all stores
Clear guidelines for field teams
Faster rollout of brand activations
Real-time tracking of campaign progress

POSM Tracking & Merchandising Visibility

Track all merchandising materials deployed in stores from banners and posters to digital signage and displays.

POSM Tracking Capabilities:

POSM category and type creation (banner, standee, etc.)
Mapping POSMs to campaigns and outlets
Image-based capture of deployed materials
Validation against reference images
Tracking deployment status across stores

Why It Matters:

Ensures correct POSM placement
Improves brand visibility consistency
Eliminates manual tracking
Provides proof of execution

Audit Management & Visibility Scoring

Every merchandising activity is validated through structured audits, ensuring accuracy and compliance.

Audit Workflow:

L1 Audit - Initial validation of field execution
L2 Audit - Secondary verification
L3 Audit - Supervisor-level quality check
Audit mismatch tracking and correction

Visibility & Scoring Parameters:

Execution completeness
POSM compliance
Visibility standards
Campaign guideline adherence

Why It Matters:

Eliminates false reporting
Ensures execution quality
Builds accountability across teams
Enables performance-based scoring

Key Features & Benefits

Complete mobile merchandising solution combining campaign execution, POSM tracking, audit workflows, and visibility scoring for field teams and programme managers.

💡 Fully Customizable: Merchandising workflows, campaign structures, and audit parameters can be configured as per business needs.

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Campaign Management

Create, manage, and deploy merchandising campaigns with store mapping and POSM tagging.

POSM Tracking App

Track all merchandising materials with image capture and validation workflows.

Store Visit App Integration

Field teams execute merchandising tasks during store visits with guided workflows.

Field Reporting App

Real-time reporting of execution, audits, and visibility metrics directly from the mobile app.

Multi-Level Audit System

Ensure data accuracy with L1, L2, and L3 audits and supervisor validation.

Exception Handling Workflow

Handle store-level issues with structured bypass options and reason capture.

Visibility Indexing

Measure brand visibility and execution quality through defined scoring mechanisms.

Campaign Analytics Dashboard

Track campaign coverage, execution score, and outlet-level performance.

Mobile App for Field Teams

Easy-to-use mobile interface with offline capability for seamless field execution.

Enterprise Scalability

Supports large-scale deployments with thousands of users and outlets.

Who Uses Retail Merchandising Mobile App?

Built for enterprises managing large-scale retail merchandising and in-store execution programs.

FMCG & CPG Brands – Campaign execution, POSM tracking, and visibility audits across retail outlets
Beverage Companies – Shelf visibility tracking, display compliance, and campaign audits
Consumer Electronics – In-store branding, demo display tracking, and execution monitoring
Personal Care Brands – Merchandising compliance and POSM deployment tracking
Retail Chains – Store-level execution tracking and audit validation
Automotive & Accessories – Dealer-level merchandising and branding visibility
Food & Snacks Brands – Campaign execution and POSM tracking across outlets

PRICING

We understand that every merchandising program is unique. Our Retail Merchandising Mobile App offers flexible pricing based on campaign scale, outlet count, user base, and feature requirements.

Every plan includes mobile app access, campaign management, audit workflows, dashboards, and complete support — with no hidden costs.

Monthly Plan

Flexible Month-to-Month Billing

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Yearly Plan

Save More with Annual Commitment

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Customers Speak

With 1Channel, we've achieved 100% digitisation in sales team movement, order management, and inventory visibility, transforming the way we operate. The most beautiful thing about 1Channel is its ability to be completely customised to meet our organisation's unique requirements.

Vishwadeep Sharma

Grayforce Industries Ltd.

1Channel is one of the best CRM software for field teams. It helps us collect data from over 100 field salespeople across the Gulf region and send instant analytical reports. When we walk into the office in the morning, the automatic sales reports are already waiting in our mailbox.

Christian Gibbons

General Manager, Tad Network

Thanks to 1Channel SFA tool, we have managed to automate our manual sales process across Asia and Australia into a mobility-based solution, with details of every account over the cloud. Key account managers can see results, any time, across the region.

Anita Hemrajani

Associate Director, Pernod Ricard Asia

1Channel SFA tool has made a huge impact on our sales reports, making it easy to track number of customer visits with realistic numbers. The support has been excellent. I am glad to be working with the right partner who understands our requirements.

Mario Gibson Nadar

Manager – Training, Sugar Cosmetics

Before 1Channel CRM software, we evaluated many sales CRM apps and choose them over the others for the innumerable configuration options that meet our business requirements. It is now very easy for us to manage field sales operations in a simple click.

Retail Merchandising Mobile App

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Why Choose Retail Merchandising Mobile App?

How Retail Merchandising Mobile App Works

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