Workflow Automation

Workflow Automation Software for Approval Chains You Configure, Not Code

Build no-code approval workflows with conditions, real-time triggers, and automated Email and WhatsApp notifications, route approvals through role-based hierarchies up to seven levels deep with automatic escalation, and publish workflow changes safely with built-in versioning, all from one workflow engine built for distribution and CRM teams in India.

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Workflow Automation Overview
18Pending Approvals
12Active Workflows
3Escalations Today
142Notifications Sent Today
WorkflowTriggerStatus
Order Approval – North ZoneOrder > ₹2,00,000Active
Credit Exception ApprovalCredit Limit BreachActive
Stock Replenishment – SKU LevelStock < Min ThresholdDraft
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No-Code Builder
✅
Multi-Level Approvals
💬
WhatsApp & Email Triggers
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Workflow Versioning
AI Approval Assistant

Conversational approval and workflow-status queries, automated escalation detection, and auto-approval routing for pre-defined conditions, powered by the same AI engine across web and mobile.

ai assistant · chat
>"Show my pending orders"
>3 orders awaiting approval. 1 breaches credit limit.
>"What's the approval status on OD-4821?" → Pending with Regional Manager, 6h remaining before escalation.
automated escalation detection · level 2
>OD-4821 · ₹2,40,000 · Pending 24h
>No action taken by Area Sales Manager. Auto-escalated to Regional Manager.
>WhatsApp + Email alert sent to next-level approver.
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AI Assistant Queries
⏱️
Auto-Escalation Detection
✅
Auto-Approval Routing
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Pending Approval Alerts
No-Code Workflow Builder

Conditions, real-time triggers, and actions configured visually, no approvals exist in the system until a workflow like this is published.

TriggerConditionAction
New Customer CreatedCustomer Type = RetailerRoute to Area Manager for Approval
Order PlacedOrder Value > Credit LimitSend Approval Request + WhatsApp Alert
Stock Level UpdatedStock < Minimum ThresholdAuto-Generate Replenishment Order
Multi-Level Approval Routing

Approvals can be assigned to specific roles or routed by reporting hierarchy, up to seven levels deep.

LevelApprover RoleEscalation
Level 1Area Sales ManagerEscalates in 24h
Level 2Regional ManagerEscalates in 48h
Level 3National Sales HeadFinal Approval
Email & WhatsApp Notification Triggers

Every trigger can fire a configurable template over Email, WhatsApp, or both.

TriggerChannelTemplate
Approval RequestEmail + WhatsAppStandard Approval Template
Credit Limit BreachWhatsAppCredit Alert Template
Replenishment Order RaisedEmailReplenishment Notice
Workflow Analytics & Reports

26+ pre-built reports across approval status, turnaround time, and notification delivery.

ReportFiltersAction
Pending vs Completed ApprovalsRole, Status, Date RangeExport
Approval Turnaround TimeWorkflow, LevelExport
Notification Delivery LogChannel, TriggerExport
Trusted by leading organizations
80+Clients
200,000+End Users
40+Countries
ACC Limited Ambuja Cement Bank of Baroda Sugar Cosmetics Cars24 Kirloskar Eggoz Nutrition Dixcy Mosaic PigeonEkmikKaruna GroupEastman
The Pipeline

Workflow Rules, Routed as One Continuous Approval Chain

From a trigger firing to a published, versioned workflow, the same rule engine stays consistent across every approval and notification it drives.

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Trigger Configured, No Code

Conditions, real-time triggers, loops
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✅

Approval Routed by Role or Hierarchy

Up to 7 levels deep
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⏱️

Escalation & Rejection Handled

Auto-escalate, re-submission
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Notification Sent

Email & WhatsApp, templated
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Versioned & Reported

Draft, publish, 26+ reports
Mobile

Real Apps, Real Reviews

Available on Google Play and the App Store: live listings, not screenshots.

4.2★Overall Rating · 2.5K+ Reviews
100K+Combined Downloads
View All Apps →
Platform

Built for How Approval Chains Actually Operate

Key features & benefits: drag or use the arrows to see all 12.

AI Edge

Where AI Actually Touches Your Approval Workflows, Not Where We Wish It Did

We'd rather show exactly what the AI does than oversell it. Here's what's real today, inside the AI-Powered DMS:

  • 💬
    AI Assistant, conversational approval & workflow queriesType or browse: "Show my pending orders", "What's the approval status on OD-4821?" Available on web and mobile.
  • ⏱️
    Automated escalation detectionAn approval pending beyond its configured window is flagged and routed to the next level automatically, without anyone having to monitor it manually.
  • ✅
    Auto-approval for pre-defined conditionsOrders or replenishment requests that fall within configured limits skip the approval queue automatically, instead of waiting on a manual review.
ai assistant · chat
>"Show my pending orders"
>3 orders awaiting approval. 1 breaches credit limit.
>"What's the approval status on OD-4821?" → Pending with Regional Manager, 6h to escalation.
automated escalation detection · level 2
>OD-4821 · ₹2,40,000 · Pending 24h
>No action taken by Area Sales Manager. Auto-escalated to Regional Manager.
>WhatsApp + Email alert sent to next-level approver.
💬 AI Assistant
Show my pending orders
3 orders awaiting approval. 1 breaches credit limit.
What's the approval status on OD-4821?
Pending with Regional Manager. 6h remaining before escalation.
Same AI Assistant, on the 1Channel mobile app
Workflow

Go Deeper Into Every Module

How one rule engine actually powers approvals, notifications, and escalations. It connects directly to distributor order management, payment & credit management, return & claims management, and GRN & inward management.

No-Code Builder & Notification Triggers

Every workflow starts the same way: a trigger, a condition, and an action, assembled visually with no code and no approvals until something is actually configured.

How It Works

  • Create workflows with conditions, real-time triggers, loops, and notifications without writing code
  • Trigger a workflow when a new customer is created, when data is updated, or when an approval is required
  • Send automated Email and WhatsApp messages the moment a workflow fires, for example on new customer creation or an order status change
  • Configure retailer, distributor, and super stockist onboarding so new customer creation routes through an approval workflow before activation
  • Bulk-import customers while still validating each one against its onboarding workflow

Why It Matters

  • No approvals exist until configured means the system never blocks a business that hasn't set up a rule yet
  • One trigger-condition-action model covers onboarding, orders, stock, and returns without separate logic for each
  • Visual configuration keeps workflow changes in the hands of operations, not a developer queue
Workflow Builder
TriggerAction
New Customer CreatedRoute to Area Manager
Data UpdatedSend Email Notification

Click a row: every field here is a real column from the actual Workflow Builder screen.

Multi-Level Approvals, Escalation & Role-Based Permissions

Approvals route by role or by reporting hierarchy, up to seven levels deep, with automatic escalation and rejection handling built into every level.

How It Works

  • Configure approval hierarchies up to 7 levels deep, assigned to specific roles or based on reporting hierarchy
  • Escalate automatically from manager to manager's manager when an approval is not actioned in time
  • Handle rejections with re-submission workflows instead of a dead end
  • Define whether a transaction is allowed to proceed before approval completion, or must wait
  • Create roles and assign permissions against them, controlling who can approve what across the workflow system, with reporting-hierarchy-based escalation and bulk user upload

Why It Matters

  • 7-level depth fits organizations where a single manager approval is never enough for high-value exceptions
  • Automatic escalation stops an approval from sitting untouched because one person is unavailable
  • Role-based permissions keep approval authority aligned with who's actually accountable for the decision
Approval Routing
LevelRoleEscalation
Level 1Area Sales Manager24h
Level 2Regional Manager48h

Click a row: every field here is a real column from the actual Approval Routing screen.

Order Approval & Credit Exception Workflows

Order placement approval checks stock, pricing, schemes, and credit limit together, and credit exceptions get their own configurable path for high-value orders.

How It Works

  • Require order placement approval before processing; the system checks stock availability, applicable schemes, pricing, and credit limit automatically
  • Hold dispatch, delivery note, or invoice generation until approval completes, or auto-approve orders within defined limits
  • Route high-value order exceptions, for example a ₹1 crore credit limit against a ₹5 crore order, through explicit approval
  • Update the credit limit simultaneously once an exception is approved
  • Stop orders after a credit limit breach, allow a first order only, or block future orders until outstanding dues clear, all as configurable settings

Why It Matters

  • Stock, pricing, and credit checked together at order entry catches problems before they become invoice disputes
  • Auto-approval within limits keeps routine orders moving without a manual review for every transaction
  • Configurable breach behavior lets each business decide how strictly outstanding dues get enforced
Order & Credit Approvals
CustomerCredit LimitOrder Value
Sharma Retail₹1,00,00,000₹5,00,00,000
Patel Distributors₹50,00,000₹62,40,000 over limit

Click a row: every field here is a real column from the actual order & credit approval screens.

Stock Replenishment, Return & GRN Workflows

The same approval engine covers stock replenishment, returns and credit notes, and GRN discrepancies, each with its own configurable routing.

How It Works

  • Configure a minimum stock level at SKU level; once stock drops below it, a replenishment order is generated and either proceeds directly or waits for approval
  • Route returns through multiple hierarchy levels, retailer, distributor, super stockist, or field sales, with a captured return reason
  • Generate a credit note after higher-level approval, for example a ₹100 order with ₹50 of damaged stock returned produces a ₹50 credit note
  • Notify the respective higher-level entity automatically when a GRN's received quantity differs from the invoice quantity
  • Keep every return GST-compliant across the approval chain

Why It Matters

  • Replenishment approval is optional, not forced, so a business can let low-stock orders proceed directly if that fits its risk tolerance
  • Multi-level return routing matches how returns actually move through a distribution hierarchy, not a single flat approval
  • Automatic GRN discrepancy notification surfaces a receiving problem the same day, not at month-end reconciliation
Stock, Returns & GRN
SKUOrdered vs ReceivedAction
SKU-4410500 vs 480₹50 credit note issued
SKU-4482Stock 42, Min 50Replenishment Queued

Click a row: every field here is a real column from the actual stock, returns & GRN screens.

Mobile Approval Management & Workflow Versioning

Approvals follow the user, not just the desk, and changing a live workflow never has to risk breaking production.

How It Works

  • Show pending approvals in the mobile app's Market section, with the ability to approve or reject requests directly from the field
  • Push a notification alert the moment an approval request, credit breach, or replenishment order is raised
  • Track approval status in the app dashboard alongside active targets, order history, and coverage data
  • Modify and publish workflows as new versions without directly impacting live configurations
  • Keep a draft-and-publish approach so a workflow change can be tested before it goes live, with version history for rollback

Why It Matters

  • Field-level approval means a manager out on a beat doesn't become the bottleneck for an order waiting on their decision
  • Draft and publish turns a workflow edit into a reversible change instead of a live edit with no safety net
  • Version history gives an audit trail for exactly what changed and when, across every workflow
Mobile & Versioning
WorkflowVersionStatus
Order Approval – North Zonev3Published
Order Approval – North Zonev4 (draft)In Review

Click a row: every field here is a real column from the actual versioning screen.

Workflow Analytics & Reporting

26+ configurable reports track approval status, turnaround time, and notification delivery across every workflow, with exports shared across the team.

How It Works

  • Track pending versus completed approvals, approval turnaround time, and workflow-wise automation logs
  • Review escalation and rejection reports, role-wise approval activity, and order approval status reports
  • Monitor Email and WhatsApp notification delivery, trigger-wise automation activity, and notification failure tracking
  • Open any report in a side panel, apply filters like warehouse, brand, or status, and explore without leaving the current screen
  • Export to CSV, with exports cached in a dedicated Exports section for 7 days so the whole team can reuse the same export

Why It Matters

  • Turnaround time reporting shows exactly where an approval chain is slow, not just that something is pending
  • Notification failure tracking catches a broken Email or WhatsApp trigger before it causes a missed approval
  • A 7-day export cache stops the system from regenerating the same heavy report for every team member who needs it
Workflow Analytics
ReportFiltersAction
Approval Turnaround TimeWorkflow, LevelExport
Notification Delivery LogChannel, TriggerExport

Click a row: every field here is a real column from the actual reports screen.

Loved & Recognized

Loved by Customers, Recognized by the Industry

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

Watch & Learn

See 1Channel in Action, Module by Module

View all videos →

Who Uses Workflow Automation Software?

🛒
FMCG & CPG Companies

Configure multi-level order approvals, credit limit exception workflows, and stock replenishment approvals, with Email and WhatsApp notifications on every order status change.

🍾
Beverage & Alcohol Brands

Set up approval workflows for high-value orders, credit exceptions, and customer onboarding across on-trade and off-trade channels, with workflow versioning for safe updates.

🔌
Consumer Durables

Automate dealer order approvals, credit limit management, and return processing workflows with escalation rules when approvals sit pending beyond a defined timeline.

💄
Personal Care & Cosmetics

Build no-code workflows for retailer onboarding, order approvals, and WhatsApp notifications across beauty retail and kirana networks.

💊
Pharmaceuticals

Configure stockist order approval workflows with credit limit validation, automated GRN discrepancy notifications, and return credit note approval flows across pharmacy chains.

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Food & Snacks Brands

Set up automated replenishment approval workflows when stock drops below minimum levels, with Email alerts the moment a credit limit is breached.

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Building Materials & Cement

Manage dealer credit exception approvals with multi-level hierarchy-based routing across channel partners, for example a 1-crore limit against a 5-crore order.

📺
Electronics & Appliances

Automate distributor order processing workflows with role-based approval routing, and configure WhatsApp and Email triggers for approval requests and escalations.

Pricing

Flexible pricing based on your workflow complexity, approval levels, user count, and notification channels, from basic approval workflow software to a complete workflow automation platform with Email, WhatsApp, versioning, and analytics.

Every plan includes secure cloud hosting, role-based access controls, reporting dashboards, and complete onboarding & support with no hidden charges.

Monthly Plan
Flexible Month-to-Month Billing
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Yearly Plan
Save More with Annual Commitment
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Frequently Asked Questions

What Is Workflow Automation Software?▾

Workflow automation software helps businesses create no-code workflows with conditions, real-time triggers, multi-level approvals, and automated notifications via Email and WhatsApp. It automates approval routing, escalation rules, and business processes across orders, credit management, customer onboarding, and stock replenishment.

How Many Approval Levels Can Be Configured?▾

Approval workflows support up to 7 levels deep. Approvals can be assigned to specific roles or based on reporting hierarchy, for example manager approval followed by manager's manager approval, with configurable escalation rules and rejection handling at each level.

Does the System Support WhatsApp and Email Automation?▾

Yes, workflows can trigger automated Email and WhatsApp messages. For example, notifications are sent when a new customer is created, when data is updated, when approvals are required, or when credit limits are breached. Notification templates are configurable per workflow.

Is It a No-Code Workflow Builder?▾

Yes, users can create workflows with conditions, real-time triggers, loops, and notifications without writing code. The platform provides a visual configuration interface for building complex automation rules, approval hierarchies, and notification triggers.

How Do Order Approval Workflows Work?▾

If a customer wants order placement approval before processing, that can be configured through workflows. For example, if a retailer's credit limit is ₹1 crore but they place a ₹5 crore order, explicit approval is required. By default, there are no approvals in the system until workflows are configured, and transactions can be allowed or blocked before approval completion.

Does the System Support Stock Replenishment Approval Workflows?▾

Yes, minimum stock levels are configured at SKU level. When stock drops below the threshold, the system can automatically generate a replenishment order. There is a configuration to decide whether the replenishment order should directly proceed or go through an approval workflow, remaining under pending approvals until the next level user approves.

How Does Workflow Versioning Work?▾

Workflows can be modified and published as new versions without directly impacting live configurations. This draft and publish approach ensures that changes to production workflows do not disrupt ongoing operations, and multiple versions can be maintained for audit and rollback purposes.

Can Return and Credit Note Processes Be Automated?▾

Yes, returns can be initiated at different hierarchy levels: retailer, distributor, super stockist, or field sales. If a ₹100 order has ₹50 of damaged stock returned, a ₹50 credit note is generated after approval by the higher-level party. Credit note requests and credit limit exceptions go through configurable approval flows.

Can Approvals Be Managed From the Mobile App?▾

Yes, pending approvals are visible in the mobile app's Market section. Users can view all pending approvals, approve or reject requests, and track approval status directly from the app, with an AI Assistant available for questions like "Show my pending orders" or approval-status queries.

Is the Workflow Automation Platform Cloud-Based?▾

Yes, the workflow automation platform is cloud-based and accessible through web and mobile applications. Users can configure workflows, manage approvals, view analytics, and receive notifications from anywhere, with organization-level configuration including branding, time zone, and financial year settings.