Distributor & Channel Management

Distributor Management Software for Complete Channel Visibility

Stay ahead of channel blind spots and cut manual reconciliation: distributor onboarding, store mapping, secondary sales tracking, stock-in sync, and scheme deployment, all from one control system.

✨ See what AI actually does →
Who's looking
Distribution Overview
312Active Distributors
18,460Stores Mapped
₹4,92,18,300MTD Secondary Sales
6Schemes Live
Stock-In IDDistributorSKUQtyStatus
SI-5510Anand DistributorsSKU-22011,200Received
SI-5511Shreeji TradersSKU-2214540Pending
SI-5512Kaveri AgenciesSKU-2230360Discrepancy
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Distributor Onboarding
🏬
Store Mapping
🎯
Scheme Deployment
📊
Secondary Sales Entry
Distributor Master

Bulk upload via Excel or create one-by-one, with distributor code, territory, and channel attributes.

Distributor CodeNameTerritoryChannelStatus
DIST-1042Anand DistributorsNorth ZoneGeneral TradeActive
DIST-1043Shreeji TradersWest ZoneModern TradePending Approval
DIST-1044Kaveri AgenciesSouth ZoneGeneral TradeActive
DIST-1045Om Sai EnterprisesEast ZoneGeneral TradeActive
Store-Distributor Mapping

Every retail store mapped to its assigned distributor for complete supply chain visibility.

Store CodeStore NameDistributorTerritory
ST-8821Sri Ganesh StoresAnand DistributorsNorth Zone
ST-8822City MartShreeji TradersWest Zone
ST-8823New Krishna TradersKaveri AgenciesSouth Zone
ST-8824Daily Needs CornerOm Sai EnterprisesEast Zone
Distributor Stock-In

Record and track stock-in transactions from distributor to stores, uploaded in bulk or entered one-by-one.

Stock-In IDDistributorSKUQtyDateStatus
SI-5510Anand DistributorsSKU-22011,20024 SepReceived
SI-5511Shreeji TradersSKU-221454024 SepPending
SI-5512Kaveri AgenciesSKU-223036023 SepDiscrepancy
Secondary Sales

SKU-wise secondary sales by store and date, with MTD summaries downloadable in Excel.

DateDistributorStoreSKUUnits Sold
24 SepAnand DistributorsSri Ganesh StoresSKU-2201420
24 SepShreeji TradersCity MartSKU-2214180
23 SepKaveri AgenciesNew Krishna TradersSKU-224795
Scheme Management

Create schemes against brands, categories, or SKUs, and map them to target distributors and stores.

SchemeScopeDistributors MappedValidityStatus
Festive Combo OfferSKU-2201, SKU-221448Till 15 OctLive
Trade Discount Q3Category: Beverages112Till 30 SepEnding Soon
New Launch PushBrand: Citrus26Till 20 NovLive
User-Distributor Mapping

Assign field sales users to their distributors for territory-wise accountability.

UserRoleDistributorTerritory
R. KapoorField ExecutiveAnand DistributorsNorth Zone
S. IyerField ExecutiveShreeji TradersWest Zone
M. ReddyASMKaveri AgenciesSouth Zone
Channel Analytics

Distributor performance, beat compliance, and secondary sales productivity in real time.

91%Beat Compliance
8.4Visits / Executive / Day
₹15,780Avg. Secondary Sales / Store
70%Less Manual Reconciliation
🤖 These dashboards run on the same AI engine that auto-validates orders and allocates stock. See AI Edge →
Reports

40+ pre-built reports across distribution, stock, and schemes. Report Builder creates custom outputs without IT support.

ReportFiltersAction
MTD Secondary Sales ReportDate, Distributor, SKUExport
Distributor Store Mapping ReportDistributor, TerritoryExport
Stock ReportDistributor, SKU, DateExport
Trusted by leading organizations
80+Clients
200,000+End Users
40+Countries
ACC Limited Ambuja Cement Bank of Baroda Sugar Cosmetics Cars24 Kirloskar Eggoz Nutrition Dixcy Mosaic Pigeon
The Pipeline

Channel Data, Mapped as One Continuous Flow

From distributor onboarding to a closed secondary sales report, every stage stays connected and visible.

🧾

Distributor Onboarding

Bulk or one-by-one
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🏬

Store-Distributor Mapping

Store-wise or user-wise
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📥

Stock-In Sync

Excel or portal entry
▸
📊

Secondary Sales Tracking

SKU, store & date
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✅

Scheme Control & Reports

40+ report types
Mobile

Real Apps, Real Reviews

Available on Google Play and the App Store: live listings, not screenshots.

4.2★Overall Rating · 2.5K+ Reviews
100K+Combined Downloads
View All Apps →
Platform

Built for How Distribution Actually Operates

Key features & benefits: drag or use the arrows to see all 12.

AI Edge

Where AI Actually Touches Your Channel, Not Where We Wish It Did

We'd rather show exactly what the AI does than oversell it. Here's what's real today, inside the AI-Powered DMS:

  • 💬
    AI Assistant, conversational order and stock lookupsType or browse: "Show my pending orders", "Show orders for Civil Lines", "How to place an order?" Available on web and mobile.
  • ✅
    Automated order validationEvery order auto-checks stock availability, applicable schemes, pricing, and credit limit before it's confirmed.
  • ⚙️
    Workflow automation engineEmail and WhatsApp triggers on approvals, up to 7-level hierarchies, rule-based, not predictive.
ai assistant · chat
>"Show orders for Civil Lines"
>4 orders found. 1 pending credit approval, 3 dispatched.
>"How to place an order?" → opens the guided order flow.
order validation · auto-checks
>Order DIST-1043 · SKU-2214 · Qty 540
>Stock OK. Scheme "Trade Discount Q3" applied. Credit limit: within range.
>Auto-allocated FIFO. Delivery note generated.
💬 AI Assistant
Show orders for Civil Lines
4 orders found. 1 pending credit approval, 3 dispatched.
How to place an order?
Opens the guided order flow.
Same AI Assistant, on the 1Channel mobile app
Product

Go Deeper Into Every Module

How channel data actually moves through the system, from onboarding to reconciled reports. It connects directly to order management, inventory, payment reconciliation, returns, and the distributor self-service portal.

Distributor Master Database Management

Centralized distributor master database lets programme managers create and manage the complete distribution network with distributor codes, names, addresses, territory mapping, and contact details. Every store in the field is mapped to its assigned distributor for end-to-end supply chain visibility.

How It Works

  • Admin creates distributor master with code, name, address, contact, territory
  • Upload distributors in bulk via Excel or create one-by-one through the portal
  • Map stores to distributors using store-wise or user-wise distributor mapping
  • Download Distributor Store Mapping report for full channel visibility

Why It Matters

  • Single source of truth for all territory and channel data
  • Complete store-distributor linkage for supply chain accountability
  • Territory-wise channel control via user-distributor mapping
Distributor Master
Distributor CodeTerritoryChannelStatus
DIST-1042North ZoneGeneral TradeActive
DIST-1043West ZoneModern TradePending Approval

Click a row: every field here is a real column from the actual distributor master screen.

Secondary Sales Visibility & Distribution Reporting

1Channel tracks the complete downstream sales journey, from distributor stock-in to secondary offtake at each retail store. Programme managers get SKU-wise secondary sales data by date and store, MTD sales summaries, and downloadable Excel reports that replace manual distributor reconciliation sheets.

Reports Available

  • MTD Secondary Sales: current month by date and SKU, exportable to Excel
  • By Unit / By Value: productivity per store for any date range
  • Distributor Store Mapping: every distributor with the stores it supplies
  • Report Builder: custom dimensions without IT support

Why It Matters

  • Eliminates manual reconciliation between stock-in and secondary sales
  • Territory-level visibility by distributor, store, and SKU
  • Daily tracking without waiting on distributor reports
Secondary Sales
DateStoreSKUUnits Sold
24 SepSri Ganesh StoresSKU-2201420
24 SepCity MartSKU-2214180

Click a row: MTD secondary sales roll up from entries exactly like this one.

Distributor Inventory & Scheme Management

Programme managers upload distributor stock-in data directly into the portal, recording what inventory each distributor has received against specific stores and SKUs. Scheme management lets admins create promotional schemes and map them to distributors and stores, giving field teams live scheme visibility at the point of sale.

Stock-In Management

  • Upload opening or replenishment stock at distributor level via Excel
  • Record each stock-in transaction with quantity, SKU, and date
  • Field teams record actual sales from distributor stock via the mobile app

Scheme Management

  • Create schemes against brands, categories, or SKUs with start and end dates
  • Map schemes to target stores and distributors
  • Field teams see active schemes on their mobile app during visits
Schemes
SchemeDistributors MappedStatus
Festive Combo Offer48Live
Trade Discount Q3112Ending Soon

Click a row: these are the real Scheme Management fields, not placeholders.

Loved & Recognized

Loved by Customers, Recognized by the Industry

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

Watch & Learn

See 1Channel in Action, Module by Module

View all videos →

Who Uses Distributor Management Software?

🛒
FMCG & CPG Companies

Distributor master management, store-distributor mapping, secondary sales tracking, and scheme control across large distributor and retail networks.

🥤
Beverage & Alcohol Brands

Channel-wise distributor mapping, secondary sales visibility by SKU, stock-in reconciliation, and scheme deployment across trade networks.

🔌
Consumer Durables

Distributor territory management, stock upload and synchronization, and secondary off-take tracking across modern and general trade.

💄
Personal Care & Cosmetics

Distributor-store linkage, SKU-level secondary sales reporting, and scheme mapping across beauty retail and kirana.

💊
Pharmaceuticals

Stockist and distributor master database, secondary sales from chemist and pharmacy chains, and distribution compliance reporting.

🍪
Food & Snacks Brands

Distributor onboarding, route-to-market secondary sales visibility, and promotional scheme deployment across trade channels.

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Home & Household Products

Channel partner database, secondary sales by territory, and scheme management for seasonal promotions.

🚗
Automotive Aftermarket

Distributor and dealer master management, secondary off-take tracking from workshops and retailers, and territory-wise performance analytics.

Pricing

We understand that every enterprise has unique distributor management requirements. Our Distributor Management Software offers flexible pricing based on your selected modules, distributor count, field user count, and deployment scale.

Every plan includes secure cloud hosting, mobile apps for Android & iOS, distributor portal access, and complete training & support at no additional cost.

Monthly Plan
Flexible Month-to-Month Billing
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Recommended
Yearly Plan
Save More with Annual Commitment
Ultra Saving Offers - Contact for Details
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Frequently Asked Questions

What Is Distributor Management Software?▾

A platform that manages distributor master database, store-distributor mapping, secondary sales tracking, stock-in synchronization, scheme management, and channel analytics, replacing spreadsheets and manual distributor reconciliation. Programme managers work from the admin portal; field executives use the mobile app.

Why Is It Essential for FMCG Distribution?▾

With hundreds of distributors across territories, managing distributor data, secondary sales, stock-in reconciliation, and scheme control manually becomes impossible. 1Channel provides end-to-end distribution visibility from onboarding to secondary sales analytics, cutting manual reconciliation significantly.

How Does Distributor Onboarding and Master Upload Work?▾

Admin creates distributor records one-by-one or bulk uploads via Excel with code, name, address, territory, and channel attributes. Store mapping and user-distributor mapping follow, with an approval workflow before a distributor goes live in the field app.

How Does Secondary Sales Tracking Work?▾

Secondary sales data flows from distributor stock-in uploads and field team activity, giving SKU-wise visibility into what distributors are selling downstream. MTD reports by unit and value are filterable by distributor, territory, and SKU, and download to Excel.

How Does Scheme Management Work for Distributors?▾

Admin creates promotional schemes mapped to specific brands, categories, SKUs, stores, or distributors. Field teams see active schemes on their mobile app during visits, with scheme tracking and compliance reporting for promotional effectiveness.

Can Distributors Upload Stock-In Data in Bulk?▾

Yes. Admin and programme managers can bulk upload stock-in data for multiple distributors via Excel, or record individual stock-in transactions through the portal, with a full stock-in history and audit trail per distributor.

How Long Is Implementation?▾

Standard implementation takes 2–4 weeks depending on distributor network size, store count, and customization requirements. This includes distributor master setup, store-distributor mapping, secondary sales configuration, a pilot phase, and dedicated training and support.