Why Choose 1Channel Distributor Management Software?

Comprehensive distribution management solution for FMCG enterprises — end-to-end channel visibility from distributor onboarding to secondary sales tracking and scheme control.

Distributor Master Database – Create and manage complete distributor profiles with distributor codes, addresses, contact details, territory mapping, and approval workflows. Bulk upload via Excel or create one-by-one through the admin portal.

Store-Distributor Mapping – Map every retail store to its assigned distributor with store-wise or user-wise distributor mapping. Track which distributor supplies which stores for complete supply chain visibility.

Secondary Sales Tracking – Get detailed secondary sales data for each store and SKU by date. Track MTD secondary sales, download reports in Excel, and monitor channel offtake performance across your distribution network.

Distributor Stock-In Management – Record and track stock-in transactions from distributor to stores. Upload distributor stock data, monitor inventory levels, and download stock-in reports for supply chain reconciliation.

Scheme Management & Control – Create distributor schemes mapped to brands, product categories, or specific SKUs. Map schemes to target distributors and stores so field teams can communicate active schemes at the point of sale.

User-Distributor Mapping – Assign field sales users to their respective distributors for accountability and territory-wise channel management. Upload user-distributor mapping in bulk or manage one-by-one through the portal.

Distributor Stock Upload & Sync – Upload distributor opening stock, manage stock movement records, and keep distributor inventory data synchronized with field sales activity for accurate secondary sales reconciliation.

Channel Performance Analytics – Real-time distributor performance dashboards, secondary sales reports, beat compliance, and MTD sales-by-distributor analytics for complete channel visibility across territories.

Distributor Master Database Management

Centralized distributor master database lets programme managers create and manage the complete distribution network with distributor codes, names, addresses, territory mapping, and contact details. Every store in the field is mapped to its assigned distributor for end-to-end supply chain visibility and secondary sales tracking.

How It Works:

Admin creates distributor master with Distributor Code, Name, Address, Contact, Territory
Upload distributors in bulk via Excel or create one-by-one through the admin portal
Map stores to distributors using store-wise or user-wise distributor mapping
Upload distributor stock-in data to record inventory received at distributor level
Track secondary sales from distributor to retail stores by SKU and date
Download Distributor Store Mapping report for complete channel network visibility

Why It Matters:

Single source of truth — centralized distributor database for all territory and channel data
Complete store-distributor linkage — every store mapped to its supplying distributor for supply chain accountability
Secondary sales reconciliation — distributor stock-in vs secondary sales data for accurate channel offtake measurement
Territory-wise channel control — user-distributor mapping ensures field team accountability per distribution territory

Note: Distributor attributes, store mapping rules, and stock-in upload formats fully customizable based on client's distribution network structure and reporting requirements.

Secondary Sales Visibility & Distribution Reporting

1Channel tracks the complete downstream sales journey — from distributor stock-in to secondary offtake at each retail store. Programme managers get SKU-wise secondary sales data by date and store, MTD sales summaries, and downloadable Excel reports that replace manual distributor reconciliation sheets entirely.

Secondary Sales Reports Available:

MTD Secondary Sales Report — current month's secondary sales by date and SKU across all distributor-mapped stores; download in Excel for any team member
Secondary Sales Report (by Unit) — SKU-wise units sold in each distributor-mapped store for any date range, with average daily secondary sales productivity per store
Secondary Sales Report (by Value) — value of SKU-wise secondary sales per store per day; helps compare distributor offtake against primary stock dispatched
Distributor Store Mapping Report — complete download of all distributors alongside every store they supply, with store attributes and assignment information in one Excel file
Stock Report — current stock available at each store and SKU level; automatically reflects uploaded stock-in data for accurate field team inventory awareness
Report Builder — programme managers create custom secondary sales reports by choosing dimensions (store, SKU, distributor, date range, territory) without any IT support

Why It Matters:

Eliminates manual reconciliation — distributor stock-in vs secondary sales data matched automatically within the system
Territory-level visibility — secondary sales broken down by distributor, store, and SKU across each sales territory
Daily tracking without field dependency — programme managers see yesterday's secondary data from the portal without waiting for distributor reports
Downloadable in Excel — every secondary sales report downloads in Excel for sharing with leadership and distributor partners
Custom report dimensions — report builder lets you slice secondary data by any combination of store, SKU, city, channel, or distributor

Note: Secondary sales report dimensions, date range configurations, and distributor mapping rules are fully customizable to match each client's distribution reporting requirements.

Distributor Inventory & Scheme Management

Programme managers upload distributor stock-in data directly into the 1Channel portal — recording what inventory each distributor has received against specific stores and SKUs. Simultaneously, scheme management lets admins create promotional schemes and map them to specific distributors and stores, giving field sales teams live scheme visibility inside the mobile app at the point of sale.

Stock-In Management:

Distributor Stock Upload — upload opening stock or replenishment stock at distributor level via Excel; format includes Store Code, Client Store Code, SKU Code, and Serial Number
Distributor Stock-In — record each stock-in transaction (distributor receiving goods from company) with quantity, SKU, and date for inventory reconciliation
Download Stock-In — download complete stock-in transaction history for any distributor and date range; used for secondary sales vs primary dispatch reconciliation
Current Stock Report — view current stock available per store and per SKU; automatically reflects uploaded stock-in data for accurate field team inventory awareness
Delete Store Stock — admin can remove incorrect stock entries for data accuracy correction when upload errors occur
Upload Sale from Stock — field teams record actual sales made from distributor stock via the mobile app, closing the loop between stock-in and secondary offtake

Scheme Management:

Create Schemes — admin creates promotional schemes against specific brands, product categories, or individual SKUs with defined start and end dates
Scheme Mapping — map each created scheme to target stores and distributors; once mapped, the scheme becomes visible to field sales users in the mobile app when they visit those stores
Field team scheme visibility — sales promoters and field executives see active schemes for each store in their app, enabling them to communicate offers to retailers accurately
Brand and category-level schemes — schemes can be configured at brand level, product category level, or individual SKU level depending on trade marketing requirements
Scheme tracking — programme managers can monitor which schemes are active, which stores they are mapped to, and when they expire for promotion governance

Note: Stock-in upload formats, scheme types, mapping rules, and field team visibility settings are fully configurable per client's distribution network and trade marketing requirements.

Key Features & Benefits

Discover what makes our Distributor Management Software the best solution for FMCG channel management — combining distributor visibility, secondary sales tracking, scheme control, and enterprise-grade analytics.

💡 Fully Customizable: All features, distributor workflows, and channel management policies can be tailored to your organization's specific distribution network needs.

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Distributor Master Database

Create and manage complete distributor profiles with distributor codes, names, addresses, contact details, and territory mapping. Bulk upload distributors via Excel or create one-by-one through the admin portal with full approval workflows.

Store-Distributor Mapping

Map every retail store to its assigned distributor using store-wise or user-wise distributor mapping. Get the complete Distributor Store Mapping report — all distributors alongside every store they supply — in a single downloadable Excel file.

Distributor Stock-In Management

Record stock-in transactions at distributor level with quantity, SKU, and date. Upload opening stock and replenishment data via Excel. Download complete stock-in history for any date range for primary dispatch vs secondary offtake reconciliation.

Secondary Sales Tracking

Track secondary sales (distributor to retailer) by SKU, store, and date for any date range. Get MTD secondary sales reports, Sales Productivity reports by unit and value, and download all data in Excel for distribution team review.

Scheme Management & Mapping

Admin creates promotional schemes against brands, product categories, or specific SKUs with start and end dates. Map schemes to target stores and distributors so field sales teams see live scheme visibility inside the mobile app at the point of sale.

User-Distributor Mapping

Assign field sales users to their respective distributors for clear territory ownership and accountability. Upload user-distributor mapping in bulk via Excel or manage individual assignments through the admin portal.

Advanced Analytics & Dashboards

Programme managers access attendance dashboards, secondary sales summaries, beat compliance reports, and visit productivity analytics from the portal. Dashboards are configured per client requirements and differ from project to project.

Report Catalog & Report Builder

Access 40+ pre-built reports including Secondary Sales Report, Distributor Store Mapping, Stock Report, MTD Secondary Sales, and Sales Productivity. Use Report Builder to create custom reports by defining dimensions, date filters, and territory without IT support.

Beat Plan & Market Visit Management

Upload market visit plans for field teams (store-wise, user-wise, or weekday-wise). System tracks beat compliance — stores covered divided by stores planned — with downloadable Beat Compliance and Visit Productivity reports per employee.

Questionnaire & Field Activity Management

Create structured questionnaires with open-ended, radio button, checkbox, dropdown, and rating question types. Assign questionnaires to specific field roles and stores with start/end dates; responses come for Activity Quality Check approval before appearing in visit reports.

Mobile App for Field Teams

Field sales executives and promoters access distributor assignments, active schemes, stock availability, secondary sales targets, questionnaires, and attendance through the 1Channel SFA mobile app on Android and iOS with offline mode support.

Enterprise-Grade Scalability & Support

High-performance architecture supporting 200,000+ users across 40+ countries with fast processing, optimized API design, and minimal downtime. Complete onboarding, training, and ongoing support with rapid issue resolution for distribution teams.

Who Uses Distributor Management Software?

Built for FMCG and CPG enterprises managing complex distribution networks — from primary distributor onboarding to secondary sales tracking, stock-in synchronization, and scheme control across multi-tier channel structures.

FMCG & CPG Companies – Distributor master management, store-distributor mapping, secondary sales tracking, and scheme control across 500+ distributors and 50,000+ retail outlets
Beverage & Alcohol Brands – Channel-wise distributor mapping, secondary sales visibility by SKU, stock-in reconciliation, and scheme deployment across on-trade and off-trade distribution networks
Consumer Durables – Distributor territory management, stock upload and synchronization, secondary off-take tracking, and dealer scheme management across modern trade and general trade channels
Personal Care & Cosmetics – Distributor-store linkage, SKU-level secondary sales reporting, scheme mapping to distributor segments, and MTD secondary sales tracking across beauty retail and kirana
Pharmaceuticals – Stockist and distributor master database, secondary sales from chemist/pharmacy chains, stockist stock-in upload, and distribution compliance reporting
Food & Snacks Brands – Distributor onboarding, route-to-market secondary sales visibility, distributor stock upload, and promotional scheme deployment across modern and general trade
Home & Household Products – Channel partner database, secondary sales by territory, stock-in synchronization across distributors, and scheme management for seasonal promotions
Automotive Aftermarket – Distributor and dealer master management, secondary off-take tracking from workshops and retailers, stock-in upload, and territory-wise channel performance analytics

Customers Speak

With 1Channel, we've achieved 100% digitisation in sales team movement, order management, and inventory visibility, transforming the way we operate. The most beautiful thing about 1Channel is its ability to be completely customised to meet our organisation's unique requirements.

Vishwadeep Sharma

Grayforce Industries Ltd.

1Channel is one of the best CRM software for field teams. It helps us collect data from over 100 field salespeople across the Gulf region and send instant analytical reports. When we walk into the office in the morning, the automatic sales reports are already waiting in our mailbox.

Christian Gibbons

General Manager, Tad Network

Thanks to 1Channel SFA tool, we have managed to automate our manual sales process across Asia and Australia into a mobility-based solution, with details of every account over the cloud. Key account managers can see results, any time, across the region.

Anita Hemrajani

Associate Director, Pernod Ricard Asia

1Channel SFA tool has made a huge impact on our sales reports, making it easy to track number of customer visits with realistic numbers. The support has been excellent. I am glad to be working with the right partner who understands our requirements.

Mario Gibson Nadar

Manager – Training, Sugar Cosmetics

Before 1Channel CRM software, we evaluated many sales CRM apps and choose them over the others for the innumerable configuration options that meet our business requirements. It is now very easy for us to manage field sales operations in a simple click.

Umesh Nimbalkar

Retail Operations Manager, Parijat Industries

Frequently Asked Questions

What is Distributor Management Software?▼

Why is Distributor Management Software Essential for FMCG?▼

In FMCG distribution with hundreds of distributors across territories, managing distributor data, secondary sales, stock-in reconciliation, and scheme control manually becomes impossible. 1Channel provides end-to-end distribution visibility from distributor onboarding to secondary sales analytics.

1. Distributor Master Database

Distributor master creation with bulk Excel upload or one-by-one entry for complete distributor network database
Distributor attributes: code, name, address, territory, channel, category, GST number, and contact details
Distributor Upload feature for bulk onboarding of new channel partners
Approval workflow before distributors go live in field app ensuring data accuracy
User-Distributor Mapping to assign field executives to specific distributor territories

2. Store-Distributor Mapping

Distributor Store Mapping links each retail outlet to its assigned distributor for supply chain traceability
Bulk upload of store-distributor linkages via Excel with mapping rules
Distributor Store Mapping Report for complete channel visibility per territory
Mapping supports multi-distributor territories with clear ownership per store
Field executives see their assigned distributor's mapped stores in the mobile app

3. Secondary Sales Tracking

MTD Secondary Sales report by unit and by value with daily tracking across all distributors
Secondary Sales Report filterable by distributor, territory, brand, and SKU
Distributor-wise secondary sales comparison for performance benchmarking
Excel download for all secondary sales reports for offline analysis and reconciliation
Report Builder for custom secondary sales dimensions, filters, and groupings

4. Stock-In Management

Distributor Stock Upload for bulk inventory data entry across the distributor network
Distributor Stock-In transaction recording for primary stock receipts from company
Download Stock-In feature for distributor-wise stock-in history and audit trail
Current Stock Report showing real-time inventory levels per distributor
Upload Sale from Stock to reconcile secondary sales against distributor opening stock

5. Scheme Management

Create Schemes with scheme type, validity dates, and applicable product scope (brand, category, SKU)
Scheme Mapping to stores individually or in bulk, and to specific distributor segments
Field teams see active schemes on their mobile app during distributor and store visits
Scheme tracking and compliance reporting for measuring promotional effectiveness
Seasonal and trade promotion scheme configuration with start/end date controls

6. Channel Analytics

Report Builder for custom distributor performance dimensions and cross-filters
Distributor Store Mapping Report for complete supply chain visibility
Beat Compliance report for field team visit adherence against planned distributor routes
Visit Productivity report showing distributor visits per day per field executive
Stock Report for current inventory levels and stock-in history across the distributor network

Centralized distributor management system ensures accurate channel data, streamlines secondary sales reconciliation, improves scheme execution, and provides real-time distribution analytics across territories.

Distributor & Channel Management Software

Trusted By Leading Organizations

Why Choose 1Channel Distributor Management Software?

How Our Distributor Management Software Works

Distributor & Channel Management Insights

Distributor Mapping for Secondary Sales Tracking

How Does SFA Help Manufacturers Manage Channel Sales?

What Is Stock-In Management in Distributor Sales Operations

Why Is Distributor Stock Visibility Important for Sales Managers?

Distributor Master Database Management

How It Works:

Why It Matters:

Secondary Sales Visibility & Distribution Reporting

Secondary Sales Reports Available:

Why It Matters:

Distributor Inventory & Scheme Management

Stock-In Management:

Scheme Management:

Key Features & Benefits

Distributor Master Database

Store-Distributor Mapping

Distributor Stock-In Management

Secondary Sales Tracking

Scheme Management & Mapping

User-Distributor Mapping

Advanced Analytics & Dashboards

Report Catalog & Report Builder

Beat Plan & Market Visit Management

Questionnaire & Field Activity Management

Mobile App for Field Teams

Enterprise-Grade Scalability & Support

Who Uses Distributor Management Software?

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Customers Speak

Rewards and Recognition

Celebrating Growth Milestones on Play Store, App Store, & G2

Frequently Asked Questions

What is Distributor Management Software?▼

What It Does:

Why is Distributor Management Software Essential for FMCG?▼

1. Distributor Master Database

2. Store-Distributor Mapping

3. Secondary Sales Tracking

4. Stock-In Management

5. Scheme Management

6. Channel Analytics

How does distributor onboarding and master upload work?▼

How does secondary sales tracking work?▼

How does scheme management work for distributors?▼

Can distributors upload stock-in data in bulk?▼

How long is implementation?▼